5 foolproof and inexpensive ways to successfully market your company
5 ways guaranteed and inexpensive to market your company successfully
How to market startups in proven and inexpensive ways
We all believe in the importance of marketing as an essential part of any business, specifically within working on startups, but what is the best way to market your successful company without paying a lot of costs and in a foolproof manner?
The initially precarious nature of startups forces them to reduce operating costs, including the marketing budget. The prevailing definition of startups means that these companies operate in a certain pattern and temporarily, until they launch after that and expand to reach a larger size, after they reach the best profitable business model during their initial temporary work.
The nature of its temporary work forces it to rely on marketing mainly in order to ensure speed in entering the market and try to attract a wide base of customers during that short period, in order to succeed and ensure its continuation in the market.
Marketing for startups is more difficult compared to other companies, as it is the responsibility of the marketing officer to use effective marketing methods to focus on the distinctive services or products provided by the company.
Are you establishing your startup or working on a startup idea and struggling to determine the right marketing style? Never worry, in this article we will introduce you to the 5 best ways to market your company successfully without you having to pay too many costs with a guaranteed result as well.
Top 5 Guaranteed Ways To Market Your Business Successfully And Low Costs:
1- Marketing using social media
Social media is considered one of the most effective means of marketing, as all startups can use it due to its wide spread within different customer segments.
In the event that you are confident in the idea of your startup, or that you are providing products and services that are very competitive to ensure the massive reach of the audience, you can use social media to market unpaid. But in the event that you have a margin of risk, you can use paid marketing by preparing and promoting paid marketing publications after payment to various social media platforms, and in this case you can ensure that your marketing posts reach specific customers according to the country they belong to, or by gender, or Age, or other criteria that you can provide for the site before advertising.
What distinguishes this method is its zero or even almost zero cost, as advertising or marketing costs paid through social media are negligible compared to the costs of road advertising campaigns, for example, or within other marketing channels.
2- Content Marketing
Do you want to present you a simple marketing equation?
Well, good content + attractive designs = effective marketing.
This is simply the magic formula, which you can use whatever your startup’s business. You may agree with us that the attractive designs and images constitute the biggest attraction for the target customer, but at the same time, the image alone is not always sufficient to convey the product features or the competitiveness of the services provided by your company, so you must in this case support it with attractive, marketing and exciting content in Come together.
The next question is how can content marketing be used?
Well you can use content marketing within your own company website, and of course it can be shared on social media. You must focus on writing articles, publications, or blogs that highlight the company’s features, and you must convince the reader or potential customer of the need to use your product or service alone.
You can also publish your posts on other sites, where you can communicate with the owners of many sites or blogs interested in your field of work, to publish it for you, either for a nominal return or even in exchange for an attractive article on their site.
3- Marketing using video clips
We talked about the importance of design, images and content, but this does not mean that the videos are not widely used by the target audience. On the contrary, the audience often prefers to watch an entertaining and brief video instead of reading an article in order to be both entertaining and informative.
You can work on submitting a video clip or what is called a promo to introduce your company and the products and services that you offer. Or you can create a motion graphic to express your company using a graphic or infographic.
Never worry about the cost, there are tons of people who provide similar services online at very competitive rates.
4- Marketing via e-mail
You can build a mailing list for many interested clients within a certain period of time. It can be compiled by announcing the provision of a free service to them about the company’s launch, or even to inform them of the company’s latest products and services.
You can then send one message to all of that mailing list using the many platforms that allow this for free. In this case, you will ensure that your marketing message reaches a guaranteed number of people at no cost.
5- Marketing using search engines
The last method is the effective way while you are directing your services and products to a wide range of customers without specifying a specific country or even any other standard.
In this case, you should focus on creating attractive content through your company’s website, you can write articles and publications on your own or even you can hire a freelance, and you must focus on creating content while observing the rules of SEO.
These articles or content that you publish must be very attractive in order to be able to attract the attention of the audience greatly when it appears to them in the search engines after being archived.
The previous methods have a great advantage in terms of low cost and guaranteed results, and they ensure that the major startups use these methods to achieve the best results. Have you decided which way to start marketing your startup? So start working on it now.
E-marketing, direct marketing, how to market startups