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  • Post last modified:September 16, 2018
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How ads affect your site’s performance in search engines

Ads are the primary revenue source for websites, especially news sites, articles, blogs, forums, and service sites such as classified ads and search engines.

Website owners rely on advertising to generate revenue that can incur operating costs and also make a net profit like any other project.

A common idea that seems fairly true is that the more ads you see on the page, the better the profit, and of course we’ll encounter websites that show more than 3 ad units and sometimes up to 5 ads and 7 ads per page and in close spaces.

Based on this misinformation, many site owners and bloggers are placing many ads in different areas of the site, believing that this will increase clicks and therefore daily revenue.

The fact that you can notice that when you do this is of course getting more clicks on ads and increasing daily revenue, but in the medium and long term you will notice bad effects both on the ranking of your pages in the search engine and the decrease in traffic, Less or not, as your site goes back.

This means that your earnings and revenue will not grow strongly, traffic will drop and you may also notice a decline, and do not forget comments and messages from visitors who will inform you of the inconvenience of the many ads on the page and may use ad blocking additions.

Greater consumption of hosting resources and user data
The first effect of the many ads per page is the greater consumption of hosting resources, so you’ll need to spend more money to upgrade Bandwidth to higher levels to meet the requirements for running ads for all users.

On the other hand, what are the most users who browse the Internet through smart phones and mobile phones and use limited packages, they do not have budgets for the purchase of packages on a continuous basis and usually get rid of any application or site consumed

This includes all ads including Adsense running in the background of the site, which consumes part of the site’s resources as well as user bundles.

The next test is from WebPageTest.org where we can see 509 queries done in the background of a site, the surprise is that 50% of them have to do with the work of ads built on the site.

It is known that each query consumes server resources and of course affects the speed of the site and increases the browser’s action in loading the contents of the page.

On the contrary, one of the sites disrupted the ads and test the speed in both cases when running ads, when disabled, and it was surprising that when running the page loading takes about 24 seconds while disabling it takes only 0.4 seconds!

You also try to disable ads and compare and disable them by using WebPageTest.org or any other web page load test service.

As we all know, the speed of surfing the web is one of the factors that Google focuses on in archiving sites and ranking search results, and with the approach to “Mobile First” you will have to review the ads that use them, especially as the impact on mobile browsers can be worse.

Search spiders are lazy
Google spiders will not try too much to archive your site if you have problems accessing its pages.

What you may not know is that the company adopts a budget budget and it varies from site to site, but has limits where search spiders have to archive a number of new pages a day at the lowest possible cost.

So when spiders are having trouble crawling your site, you’ll be pulling back, which means slow archiving, which is a common problem with frequent ads and slow page load.

Google is not only keen on archiving speed and updating search results, it also has resources that consume site crawling and want its economy and exploitation best exploited.

Does your Display Network fail to compress images? Are there ad code issues? In general, slow loading pages? This problem can affect archiving and prevent crawling of all pages on your site.

According to one of the sites, the number of pages set by Google was limited to 300 thousand pages, and after solving the problems of the ads archived quickly to millions of pages.

Many ads are destructive to profits and visits
Back in 2012, Google launched the Top Heavy algorithm, which has been updated over the last few years. Its mission is to rank search results by the amount of ads per page compared to content.

A lot of ads per page means displaying a lot of advertisements for visitors. This bothers them especially if there is little content on the page, so Google sees them as being created for profit purposes and not for providing news or value to the visitor.

If you’re the one who supports a lot of content advertising, the latter is usually news and short articles, you lose a lot of potential traffic from Google because it shows your pages in late search results.

Video ads run very poorly
This type of ad has been popular in recent years, and we’ve seen it on a number of websites where, when you open your site, videos that play automatically either silently or with sound appear to be annoying and frustrating to users.

This, of course, drives users to avoid clicking on your search results on Google, so your site is back and has the same effect as the time spent on your pages in this case to protest auto-served video ads.

Encourage your visitors to use ad blocking tools
By flooding your website with ads and providing a bad experience with lots of advertisements and slow browsing, visitors are unfortunately trying to disable these ads by using add-ons and ad blocking applications.
This is one of the big reasons for the growing use of these tools and thus the negative impact on the revenue you can make from your site.
Unfortunately, there has been an increase in these additions, which have sacrificed sites that offer good content and want, in turn, to generate good returns for financing writing, editing, maintenance and hosting.
In the second quarter of 2015, the number of users of these additions reached 198 million users worldwide, and from the second quarter 2014 to the same period of 2015, these additions and tools grew by 41%
In the United States, these additions have increased by 48% in one year to reach 45 million users.
The fastest pace in the UK was the 12 per cent increase in ad blocking additions over the course of 12 months, bringing the number of active users there to 12 million.
Worse, the growth of these mobile applications and applications is accelerating and threatens the online advertising industry, as well as the most prominent funding for publishers and publishers.
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