You like it or not … YouTube will display its ads on your channel, and you will not get paid
This means that YouTube will display ads on videos even on small channels where the creators do not get a percentage of the profits.
Usually, when displaying ads on YouTube videos, content creators received a portion of the profits through their participation in the YouTube Partner Program, which requires that the channel viewership be large.
This is a way for YouTube to profit from all of the content uploaded to the platform, not just the videos uploaded by users who explicitly agree to monetize their content.
Says site YouTube It will display ads only on the content “brand safe” and will continue to advertisers control the “appropriateness of the brand.”
Channel owners who are not part of the affiliate program can still apply once they have reached the threshold of 1,000 subscribers and 4,000 public viewing hours, over the past 12 months.
In addition to changing the advertising policy, YouTube changed the terms for its partners as well. According to the update, payments to users with income generating channels will now be “treated as revenue from the US tax perspective.”
The company says this means it will withhold taxes on these payments when requested to do so. YouTube announced that content creators “will not generally be affected by these withholding taxes” if they provide the necessary tax documents in their Adsense account.
The update also includes an explicit ban on the collection of facial recognition data on the platform. Where the site clarified that this ban is not new, but it has updated the conditions to make them more clear.
The new changes will take effect on YouTube from Wednesday in the United States and from mid-2021 anywhere else.
The angry comments from young content makers on this step continued, and social media filled with angry comments on YouTube for using their channels to display ads without them getting returns, and by requiring certain percentages of views to share with them part of the profits.
If you create videos and upload them to YouTube, the platform can now display ads on them whether you like it or not. And unless the channel owner is part of the affiliate program, creators won’t even get a small portion of the pie.